Thread count simply measures the number of threads woven into each square inch of material. For example, 300 thread count comprises 150 vertical and 150 horizontal threads. At some point, it becomes difficult to fit anymore in. So, as a marketing ploy, companies might create their long threads by twisting shorter, poor-quality fibres together (like braiding your hair). Suddenly, a 300 thread count sheet becomes 600 thread count because it is made from multiple-ply threads.
Whilst this looks great on the labels, the customer ends up paying more money for a poorly made sheet. After a wash, the ends of fibres will come loose and pill (creating small balls of loose cotton) that irritate the skin. This multiple-ply, bad quality cotton also creates a thick texture to the sheets, which can block the natural airflow and cause your body temperature to overheat while you sleep.
So, what should you look for when buying sheets? Look for long-staple, single-ply cotton, woven into genuine thread count products. Longer fibres create finer yarn, which in turn creates stronger and smoother sheets.
At White & Green, we’ve found the perfect blend of luxury and durability using a 300 thread count single-ply weave. We use only the finest long-staple, handpicked cotton. On top of this, from seed to sheet our cotton is 100% Organic and Fairtrade (certified by the Global Organic Textile Standard and Fairtrade International). You can shop our bed linen range here.