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The higher the thread count, the more luxurious the sheets..…right? Wrong! Thread count simply measures the number of threads woven into each square inch of material. For example, 300 thread count comprises 150 vertical and 150 horizontal threads. At some point, it becomes difficult to fit anymore in. So, as a marketing ploy, companies might […]
We are a family business, we work directly with our organic cotton farmers and our Fairtrade factory in India.READ MORE
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